For this class project, I created graphics for a digital ad campaign. The goal was to increase traffic to the client’s website, and ultimately, increase workshop registration numbers.
Our team of six business students wanted to test the effects of positive, encouraging messaging, versus negative, disciplinary messaging. Results showed that more people responded to the former.
Our client was SFU Beedie School of Business’s Career Management Center. As part of the Beedie requirements, all business students much complete six Career Passports workshops (icons shown above) within their first year of enrollment. Failure to do so results in disciplinary actions.
Beginning with conducting interviews, our team developed a consumer persona, mapped out the consumer journey, created websites on Wordpress, utilized Google Ads and Google Analytics, and launched A/B tested Facebook ads.